“No equity, no brand.”
It's a simple mantra to live by.
David founded Ocean Branding in 1997 to pursue his passion in FMCG branding - that works. He judges the success of a project on its ability to turn sales and grow brand advocacy.
His experience spans branding challenges that range from small to big, covering diverse categories and solving headache inducing problems.
He holds the old rules of branding in high regard whilst respecting the rules of the new game.
He has an unshakable desire for perfection and a relentless drive to create truly effective branding.
David is obsessive, passionate and meticulous.
He collects clocks.