Rethinking body beautiful…

We gave the brand a makeover to connect with a new generation of health conscious women, without alienating loyalists. The silhouette jumps to the fore as an iconic equity, holding the brand together seamlessly and standing proud at shelf.

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What we did…

Category & Competitor Audits
Consumer Insight
Brand Positioning & Identity
Packaging Design & Portfolio Strategy
Sales Tools & Retail Comms Design
Brand Guidelines